The Event Catalyst - a premier event marketing management practice, founded by Nicole Suresky

The Event Catalyst. The spark that makes it happen. The Event Catalyst Founded by Nicole Suresky, Chief Strategy Officer and Executive Producer, The Event Catalyst is a premier Events Marketing Management Practice based in New York City. Clients include corporate and financial firms and private clients who recognize a new benchmark has been set in the world of event planning and marketing management. What we do For corporate clients, we're big-picture conceptual strategists. We manage expectations, working in close collaboration with senior level executives initiating, developing, producing and positioning high-touch events to attract, entertain and retain clients. Clients call it: Flawless execution for financial rewards. For private clients, we create one-of-a-kind, elite experiences and events that cater to their every passion, dream, hope and interest. How we do it We listen carefully. We meet our client's every need, demand and expectation. Working as strategic partners and visual thinkers, we interpret and transform our client's briefing into highly-sophisticated events that impact the bottom line. Our carefully-nurtured relationships mean everything - whether with top contacts and establishments in the food, wine, retail and entertainment industries or with authors, keynote speakers, political figures and arts & cultural organizations. The outcome Not just an event. An Experience. As a strategist, creative thinker and planning expert, Nicole has set a new benchmark for creating, positioning and producing events as memorable experiences. For her corporate clients, events are specifically designed to establish, strengthen and deepen the vital bonds between a firm and its clients. For her private clients, her signature style speaks to the same relationship and close connection in crafting experiences whose memories will last a lifetime. Whether producing a private dinner with Ambassadors from India or the UK, a wine tasting at a vineyard in the South of France or a golf tournament on courses that are for PGA pros only, Nicole gives generous credit to her close-knit community of professionals with whom she's developed and nurtured strong relationships with over the years. In 2005, Nicole took on the position of Vice President, Senior Events Planner for U.S. Trust in New York City. As part of the sales team, Nicole's focus was to be strategic in big-picture creative thinking and then to seamlessly execute elite, extraordinary events. She stood out for producing events that were used as a touch point in the relationship building process which facilitated opportunities to both establish and strengthen client relationships and generate revenue. Prior to that, Nicole was Director of the Conference and Event Division at TheStreet.com, a financial media company co-founded by Jim Cramer, host of CNBC's "Mad Money". During that time, Nicole developed and produced conferences, seminars and special events for buy-side executives specifically targeting hedge fund managers. This included planning destination events which involved extensive scheduling around conference sessions, entertainment and client golf outings. Nicole has recently put herself in charge of planning something big: she opened the doors of her own business, The Event Catalyst. Her specialty? The Art of Experience Creation: Producing a sense of place, community and memory for clients. Nicole is the spark that makes it happen. Corporate Events With the marketplace being more competitive than ever, the name of the game is relationships: Initiating, cultivating, retaining and sustaining relationships. Events are the key to that equation. You can send a flashy mailing (which will probably get thrown out), or an email (which will probably get deleted), but nothing quite takes the place of direct contact - eyeball to eyeball. And there's nothing better than connecting with a client and asking "What do you need? What is it that I can provide to make your life better, even easier?" When done right, events can be used as a touch point in the sales process. They can facilitate opportunities to deepen and strengthen client relationships and generate revenue from new prospects as well as from clients with potential to do more business. Who better to put in a room with prospective clients than present clients who are happy? There is no better endorsement than that. What this means is that events can be measured as Return-On-Investment. The Event Catalyst has expertise in processes which track revenue generated as a result of events being included in the sales process. The Event Catalyst's strategic know-how combined with utilizing a portfolio of top-tier ideas and select contacts help corporate clients reach their goals in an experiential environment. This gives our clients the perfect balance of unique entertaining opportunities and business development in an efficient costing structure. Individual Events What is that you desire? What do you wish for? What are the experiences that you've only dreamed about, wondering if they'd ever come true? This is where The Event Catalyst comes in. Imagine this... Two world-class sommeliers at your home "dueling" their wine choices over a sumptuous, private dinner exclusively for you and your friends. Viewing estate jewelry pieces within hand's reach - former possessions belonging to Hollywood icons - at a lavish cocktail party at sea. A golf adventure with only your closest friends on courses you've only dreamed about launching the ball off the first tee or sinking that 1 in a million putt. The Event Catalyst uses its expertise, creative initiative and deep, nurtured relationships with "dream fulfillers" to find what you want and deliver it. No exceptions. "I really enjoyed working with Nicole and her group. She listened to what we were trying to accomplish, understood our clients and prospects and then offered creative event solutions; nothing was prepackaged, everything was specific to our needs. The execution was seamless to the point that we didn't worry about a thing. Every detail and contingency was planned for so we could focus on our clients and prospects." Paul Napoli, Vice Chairman, U.S. Trust "Nicole Suresky is the consummate professional; she creates top flight events that culminate in top flight results! Nicole never loses sight of the fact that an investment in events is an investment in client acquisition and retention. Whether the focus of the event is oriented toward culture, sports, current events, focused education or elsewhere, Nicole produces a memorable experience that serves to deepen the bond between a firm and its clients. I worked with Nicole over a number of years and consider her work to have been a key ingredient in my success." Cheryl MacLachlan, Private Banker - New York City Press "Recession Proofing your Event Planning" by Nicole Suresky (Guest Columnist) clickhere to download the pdf contact The Event Catalyst Nicole Suresky Founder, Chief Strategy Officer and Executive Producer Phone: 646.784.2531 Fax: 646.478.9194 Email: nicole@theeventcatalyst.com